Short Intro

Explore the contrasting styles, quality, and customer experiences of Kushal’s Jewellery vs Zeraki Jewellery, particularly in mangalsutra and bangle segments.
Which brand offers better value in 2025?

What You’ll Learn

• How Kushal’s and Zeraki differ in craftsmanship and design
• Real user reviews: positives and complaints
• Material, pricing, and durability comparison
• Buying tips: how to pick a reliable mangalsutra or bangle
• Whether Zeraki lives up to its viral promise

1) Introduction

Kushal’s vs Zeraki Jewellery: Mangalsutra & Bangles Review (Oct 2025)

In a crowded Indian fashion jewelry market, two names — Kushal’s Jewellery and Zeraki Jewellery — often emerge in conversations about stylish mangalsutras and bangles. Both promise beautiful designs and online convenience, but how do they compare in real-world quality, customer satisfaction, and lasting value?
In this deep-dive, we dissect both brands across multiple criteria to guide your next jewellery purchase.
Let’s jump in with the first comparison: brand background and positioning.

2) Kushal’s Jewellery: Brand & Offering

Kushal’s Jewellery: Brand & Offering
SEO snippet: Kushal’s Jewellery is a long-standing online and offline brand in India, known for silver and fashion jewelry with wide variety.
Section summary: Overview of Kushal’s heritage, range, design philosophy, and online footprint.
Keywords: Kushal’s Jewellery, fashion jewellery India, silver mangalsutra
Image suggestion: “kushals-collection-display.jpg” alt text: “Kushal’s jewellery display of bangles and mangalsutras”

2.1 Brand Legacy & Reach

Kushal’s has built a reputation across India by blending affordability with design range. Their site claims 20 lakh+ happy customers and BIS hallmark certification for their silver lines. Kushal's Retail Pvt Ltd. They operate multiple physical stores as well as online sales. Their Instagram and Facebook pages reinforce brand presence in the fashion jewellery space. Instagram+1

2.2 Product Range: Mangalsutras & Bangles

Their mangalsutra collection spans traditional gold-like designs, silver-mangalsutra hybrids, and fashion variants with stones. Their bangle catalog includes kadas, single bangles, and changeable silver sets. Kushal's Retail Pvt Ltd.+1

2.3 Pricing, Quality & Customer Perception

Kushal’s leverages its scale to offer competitive pricing, especially in the imitation and silver jewelry segments. Their BIS hallmark claim helps reinforce trust for silver buyers. However, as with any fashion jewelry brand, the finish, durability, and plating longevity vary by product line.
User feedback (from social posts and reviews) often praises their design variety, return policies, and ease of shopping. But some users caution about plating wear over time (common in the genre).

Internal link suggestion: For broader context, see NovinTrades’ guide on “How to Evaluate Fashion Jewellery Brands” (novintrades.com/…).

3) Zeraki Jewellery: Brand Profile & Online Hype

Zeraki Jewellery: Brand Profile & Online Hype
SEO snippet: Zeraki Jewellery is a digitally native brand promoting trendy mangalsutras and bangles with heavy social media marketing.
Section summary: Background on Zeraki’s founding, marketing angle, and customer claims.
Keywords: Zeraki Jewellery, viral jewelry India, Zeraki app
Image suggestion: “zeraki-jewels-app-display.jpg” alt text: “Zeraki jewellery app and product showcase”

3.1 Origins & Marketing Strategy

Zeraki is a relatively new entrant that emphasizes digital-first branding. Their Instagram notes “7 Lakh+ happy customers” and they actively push “Buy 1 Get 3” offers. Instagram Their app claims 4.7 rating with 5-lakh orders delivered worldwide. Apple

3.2 Product Focus: Mangalsutras & Bangles

Zeraki’s catalog highlights mangalsutras and bangles with fashion-forward designs, using gold plating, mixed metals, and occasional stone embellishments. Zerakijewels+1 Their product “Ishika Bangle” is listed on Amazon in traditional gold-plated style. Amazon India

3.3 Brand Claims vs Marketing Signals

Zeraki’s marketing promises modern design, affordability, and ease of online experience. Yet some critiques point to aggressive discounts, rapid social media growth, and unverified performance claims.
Notably, one Reddit thread asks:

“Recently seeing lots of ads by them … can you tell if it’s legit?” Reddit
These questions underscore the importance of reviewing independent feedback in the following sections.

4) Craftsmanship & Material Quality Comparison

Craftsmanship & Material Quality Comparison
SEO snippet: Comparing plating, durability, finishing, and material authenticity between Kushal’s and Zeraki jewelry.
Section summary: Evaluate build, materials, plating, and wear & tear over time.
Keywords: jewellery plating durability, fashion jewellery quality, jewellery finish
Image suggestion: “magnified-plating-finish.jpg” alt text: “close-up of plating finish on jewellery”

4.1 Base Metals & Plating

• Kushal’s: Often uses brass or alloy bases with gold/rhodium plating over alloys; their silver line is BIS-hallmarked sterling silver.
• Zeraki: Uses base metals with gold plating; claim of “higher quality gold plating” exists in their marketing. Zerakijewels+1

4.2 Finishing & Detailing

Kushal’s is praised for crisp detailing in stone settings and metal curves—likely a result of longer supply-chain refinement.
Zeraki offers trendy motifs, but user reviews suggest finishing inconsistencies. For example, MouthShut reviews note color fading after a single wear for some mangalsutras. MouthShut Other customers report excellent finish in some bangle purchases. MouthShut

4.3 Long-Term Wear & Durability

• Kushal’s: Wearers generally report consistent performance over months, with occasional loss of plating in high-friction zones.
• Zeraki: Mixed feedback—some reviewers affirm durability over weeks, while others report tarnishing or base metal exposure soon after. MouthShut+2YouTube+2

Internal link suggestion: Link to NovinTrades article on “Jewellery Care Tips for Longevity” (novintrades.com/…).

5) Customer Reviews & Real-World Feedback

Customer Reviews & Real-World Feedback
SEO snippet: User reviews reveal both praise and complaints—delivery, service, quality, and returns vary widely.
Section summary: Balanced view of positive and negative customer feedback across platforms.
Keywords: Zeraki feedback, Kushal customer reviews, jewellery user experience
Image suggestion: “customer-jewellery-wearing.jpg” alt text: “customer wearing jewellery with smiles”

5.1 Praise & Positive Reviews

• Zeraki: Many customers applauded sparkle, finish, packaging, and “wow factor” after unboxing. MouthShut+2Amazon India+2
• Kushal’s: Brand reputation and return support often receive positive mentions in forums and social media (less easily aggregated into formal reviews).

5.2 Complaints & Red Flags

• Zeraki: Several users on MouthShut complained about mangalsutra color fading after one wear, false-looking items, or poor customer support. MouthShut
• On YouTube, some vloggers flagged issues regarding returns or wrong-sizing of bangles. YouTube
• One reviewer noted:

“Wrong Size Bangles? My Honest Return & Exchange Experience.” YouTube

• Reddit users questioned the legitimacy of offers given aggressive ad frequency. Reddit

5.3 Net Sentiment

Overall, while Zeraki achieves viral appeal and design excitement, the feedback is polarized. Some happy buyers, others dissatisfied with durability or service.
Kushal’s tends to benefit from more consistent brand trust (especially for silver jewellery buyers), though its reviews are less centralized.

Internal link suggestion: Link to NovinTrades’ “Top 10 Verified Jewellery Brand Reviews (2025)” (novintrades.com/…).

6) Price, Value & Cost Analysis

Price, Value & Cost Analysis
SEO snippet: A side-by-side comparison of pricing models, what you get, and cost per wear.
Section summary: Price comparison, offers (like Zeraki’s Buy 1 Get 3), and assessing value.
Keywords: jewellery pricing, cost per wear, bangles pricing India
Image suggestion: “price-tags-jewellery.jpg” alt text: “price tags on jewellery items”

6.1 Pricing Strategy

• Kushal’s: Uses standard markups over base cost; silver lines priced relatively higher due to hallmarking.
• Zeraki: Leverages aggressive discounting and bundle offers (e.g. Buy 1 Get 3) to attract impulse buyers.

6.2 Value Delivered

Zeraki’s bundles mean lower unit cost, but quality inconsistencies may reduce long-term value.
Kushal’s might cost more upfront (especially genuine silver), but potentially deliver more lasting utility.

6.3 Cost-per-Wear Perspective

Divide the price by expected usable months. If Zeraki’s piece wears out in 3–6 months, the effective monthly cost may exceed Kushal’s more durable options.

7) Buying Tips & Red Flags to Watch

Buying Tips & Red Flags to Watch
SEO snippet: Key checklist for buyers to assess authenticity, plating, return policies, and service.
Section summary: Practical guidelines to avoid pitfalls when buying mangalsutras & bangles online.
Keywords: jewellery buying checklist, mangalsutra buying tips, avoid fake jewellery
Image suggestion: “magnifying-jewellery.jpg” alt text: “magnifying glass over jewellery”

1. Check plating thickness & warranty
   Ask brands for plating thickness (microns) and guarantee period.
2. Inspect customer return & exchange policy
   If the brand forces manual returns via WhatsApp or returns cost you extra, tread carefully (this has been critiqued for Zeraki). Apple+2YouTube+2
3. Look for hallmark or authenticity tags
   For silver products, hallmark (e.g. BIS, 925) is a trust signal.
4. Start with low-cost items
   Before investing in expensive pieces, test with lower-ticket items to gauge durability.
5. Document upon receipt
   Photograph packaging, item codes, and finish—useful for disputes or return claims.

8) Conclusion

Kushal’s vs Zeraki Jewellery: Mangalsutra & Bangles Review (Oct 2025)
SEO snippet: An in-depth comparison of Kushal’s and Zeraki in design, quality, reviews, and value.
Summary:

• Kushal’s offers reliable brand history, better trust for silver lines, and more consistent craftsmanship.
• Zeraki generates excitement through digital marketing, aggressive pricing, and trendy designs—but user feedback is mixed on durability and service.
  If you prioritize long-term value and brand stability, Kushal’s is safer. If you chase bold designs and are comfortable taking a chance, Zeraki might appeal—but start small.

Keywords: Kushal’s vs Zeraki, jewellery brand comparison, mangalsutra review
For further reading, check NovinTrades’ Reportage section for related jewellery brand reviews and style guides.

We invite you to explore more expert articles and analyses in our Reportage section and other pieces on NovinTrades.

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FAQ (for FAQ schema):

1. Which brand is better for durable mangalsutras?
   Kushal’s tends to offer more consistency and better finishing; Zeraki may be trendier but has varied durability reports.
2. Does Zeraki’s “Buy 1 Get 3” offer make it the better deal?
   Not necessarily—lower unit cost may be offset by lower longevity or potential return hassles.
3. How can I verify if a jewellery piece is genuine or well-plated?
   Look for hallmark stamps (925, BIS), ask about plating thickness (in microns), and review brand warranty or guarantee policies.