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Fiera Cosmetics: Reviews, Where to Buy

Fièra Cosmetics (often written “Fiera”) is a U.S. direct-to-consumer brand focused on makeup + skincare for mature skin.
This guide explains legitimacy, reviews, where to buy, ownership, ingredients (including a brief note on titanium dioxide & silica), and whether the brand meets “clean” standards.

 
  1. FIERA COSMETICS
    SEO snippet: Fiera Cosmetics is an internet-first beauty brand that markets anti-aging makeup and skincare targeted at women 40+, with a direct webstore and marketplace presence. Fièra CosmeticsTracxn

Fièra (stylized Fièra) launched in 2020 as a digitally native brand that emphasizes anti-aging formulations (concealers, creams, serums and finishing powders) and positions itself toward mature skin. The company operates an official online store with product pages, ingredient lists, an FAQ, and a U.S. contact (PO Box in Buffalo, NY), plus country pages for UK and Canada—signs of a formal, customer-facing company structure. Fièra highlights features such as “formulated in the USA,” cruelty-free claims, paraben-free formulations, and a 30-day money-back policy on its site. Fièra Cosmetics+1

LSI keywords: Fièra cosmetics brand, Fiera makeup, anti-aging concealer, Fiera luxury concealer, Fièra skincare.
Expanded FAQs:
Q: What does Fièra make? — Makeup (concealer, powders) and skincare (serums, creams) for mature skin. Fièra Cosmetics
Q: Is Fièra a new brand? — Fièra was founded around 2020 and grew as an internet-first brand. Tracxn
Q: What’s Fièra’s tone/target? — Focused on 40+ women seeking anti-aging makeup solutions. Fièra Cosmetics

External link (official): https://fieracosmetics.com/ — Fièra Cosmetics official site (use rel="nofollow" for SEO safety if publishing). Fièra Cosmetics

  1. FIERA COSMETICS REVIEWS
    SEO snippet: Public reviews are mixed-to-positive: the brand shows many customer ratings on its site, several thousand Trustpilot reviews, and dozens of marketplace listings; independent opinions vary. Fièra CosmeticsTrustpilot

Fièra publishes extensive customer testimonials and product review counts on its product pages (tens of thousands of reviews listed on bestsellers) and highlights high average ratings on product pages. Independent platforms show generally favorable scores: Trustpilot lists Fièra with an “Excellent/4.5”-style TrustScore and many reviews, while social channels and beauty blogs contain both enthusiastic user testimonials and critical posts (shipping, shade-match issues, or opinions that marketing can feel heavy). There are also discussion threads on Reddit and video reviews on YouTube/TikTok showing a mix of very positive user experiences and skeptical posts—typical for an internet-first beauty brand that heavily markets on social. Fièra CosmeticsTrustpilotReddit

LSI keywords: Fiera reviews Trustpilot, Fièra concealer reviews, Fièra product testimonials, Fièra customer feedback.
Expanded FAQs:
Q: Are Fièra reviews real? — Many reviews are verified on platform pages; independent reviews exist but quality varies—always check timestamps and images. TrustpilotFièra Cosmetics
Q: Do people like Fièra concealer? — A large number of customers praise the concealer for mature skin; some report shade or shipping issues. Fièra Cosmetics
Q: Where to find unbiased tests? — Look for long-form YouTube reviews and independent blogs that show wear-tests and shade comparisons. YouTube

External link (reviews): https://www.trustpilot.com/review/fieracosmetics.com — Trustpilot company reviews (consider rel="nofollow"). Trustpilot

  1. WHERE TO BUY FIERA COSMETICS
    SEO snippet: Fièra primarily sells through its official website, and is also available on major marketplaces (Amazon, Walmart, Target), giving shoppers multiple purchase channels and return options. Fièra CosmeticsAmazonWalmart.com

Primary purchase channel: Fièra’s own ecommerce store (fieracosmetics.com) — this is where full product lines, shade guides, subscription/autoship options, and company policies are posted. Fièra also operates an official Amazon storefront and has product listings on Amazon, Walmart and (search results suggest) Target listings or third-party sellers; availability can vary by country and seller. Buying from the official store or the brand’s verified Amazon store reduces the chance of grey-market or counterfeit items; marketplaces sometimes host third-party sellers whose offerings should be checked for “sold by” and “fulfilled by” status. Fièra CosmeticsAmazonWalmart.com

LSI keywords: buy Fiera online, Fièra Amazon store, Fiera Walmart, Fiera shop.
Expanded FAQs:
Q: Can I buy Fièra on Amazon? — Yes; Fièra maintains an Amazon store and popular listings for the Luxury Concealer and other items. Amazon
Q: Is it cheaper on marketplaces? — Discounts and bundles appear intermittently; always compare seller pages and return policies. Fièra Cosmetics
Q: Are there subscription options? — The official site offers autoship/subscription discounts for some products. Fièra Cosmetics

External link (where to buy): https://fieracosmetics.com/collections/all — Fièra online shop (official). Fièra Cosmetics

  1. WHO SELLS FIERA COSMETICS
    SEO snippet: The brand sells direct (Fièra’s webstore) and via large retailers/marketplaces (Amazon, Walmart, Target), plus affiliate/influencer channels—verify official seller status when buying. AmazonWalmart.com

Retailers and sellers include: Fièra’s official ecommerce store, Fièra’s Amazon storefront, and major online retailers where Fièra products appear in search results (Walmart, some Target/third-party listings). Influencers and affiliates may promote Fièra with discount links; those are legitimate marketing channels but check that the product ships from the brand or a verified retailer. If you want guaranteed authenticity and access to returns/exchanges under Fièra’s policies, buying directly from fieracosmetics.com or the brand’s verified Amazon page is the safest route. AmazonWalmart.com

LSI keywords: Fiera sellers, Fièra Amazon seller, Fièra official seller, Fièra affiliates.
Expanded FAQs:
Q: Is Fièra sold in Sephora/Ulta? — As of current checks, Fièra is not listed as a Sephora or Ulta brand catalog item; it’s mainly sold DTC and via large marketplaces. (Searches returned no Ulta/Sephora product pages for Fièra.) Ulta BeautySephora
Q: How to tell if a marketplace seller is official? — Look for “Sold by Fièra” or an Amazon store link labeled FIÈRA Store. Amazon

External link (retailers): https://www.amazon.com/stores/Fi%C3%A8raCosmetics/page/40A8F7E0-29E8-4587-A5F7-6AFD601434D2 — Fièra official Amazon Store. Amazon

  1. WHO OWNS FIERA COSMETICS
    SEO snippet: Fièra Cosmetics operates as Fièra Cosmetics, Inc., a privately held company (incorporated 2021); public investor databases and startup trackers list outside funding/activity. Fièra CosmeticsTracxn

Corporate records and business profiles show Fièra as a corporation (Fièra Cosmetics Inc.) with a PO Box in Buffalo, NY; official site legal pages and the BBB list incorporation details and company addresses. Startup trackers (Tracxn, PitchBook summaries) indicate Fièra is a funded, privately-held DTC brand (founded ~2020) and note investor involvement typical for digitally native beauty brands. Public filings for private startups are limited—so ownership is best described as privately held with outside funding rather than a widely traded public company. Fièra CosmeticsTracxn

LSI keywords: Fiera ownership, who owns Fièra, Fièra investors, Fièra corporate.
Expanded FAQs:
Q: Is Fièra publicly traded? — No; Fièra is a private company (internet-first brand). Tracxn
Q: Who invested in Fièra? — Startup databases list institutional investor mentions; for verified investor names see Tracxn/PitchBook paid profiles. TracxnPitchBook

External link (ownership info): https://tracxn.com/d/companies/fiera/__fvNZxt-EDnTfZf8mcCMrmDbPnv7H7eR5lU-O2LLAOHw — Tracxn company snapshot (investor summary / funding info). Tracxn

  1. IS FIERA COSMETICS CLEAN
    SEO snippet: Fièra markets several “clean” attributes (cruelty-free, paraben-free, non-GMO) and publishes full ingredient lists—however, “clean” is not a regulated term, so look at ingredient lists and third-party certifications for clarity. Fièra Cosmetics

Fièra lists product attributes (cruelty-free, paraben-free, formulated in USA) and supplies full ingredient panels on product pages (transparency that helps shoppers judge “clean”). On ingredient specifics: Fiera’s Luxury Concealer ingredient list includes Silica dimethyl silylate and indicates that colorants may include Titanium Dioxide (CI 77891) among other pigments—so the brand does use common cosmetic ingredients that perform as pigment and texture agents. Titanium dioxide and amorphous silica are widely used in cosmetics; the FDA permits titanium dioxide as a color additive in cosmetics, and EWG/CIR assess amorphous silica as generally safe when used as a cosmetic ingredient. That means Fièra’s formulations include industry-standard ingredients—consumers who require “clean” by a strict definition should audit individual ingredient lists and look for third-party certifications (e.g., Leaping Bunny, EWG Verified) on a product-by-product basis. Fièra CosmeticsFDA HFP App ExternalEWG

Tiny, direct note on your earlier question: Fièra’s published ingredient list for its Luxury Concealer explicitly lists Silica dimethyl silylate and notes Titanium Dioxide (CI 77891) as a colorant in some shades—this is the concrete link between Fièra and those materials. Fièra Cosmetics

LSI keywords: Fièra clean beauty, Fiera ingredients, Fièra cruelty-free, titanium dioxide in Fièra, silica in cosmetics.
Expanded FAQs:
Q: Is Fièra cruelty-free? — Fièra states “Always cruelty-free” on product pages; verify with a certified cruelty-free registry if certification is required. Fièra Cosmetics
Q: Is titanium dioxide safe? — TiO₂ is permitted for use in cosmetics by regulators like the FDA, though different jurisdictions update guidance; review regulator sources for the latest safety notes. FDA HFP App ExternalU.S. Food and Drug Administration
Q: Is silica safe? — Amorphous silica variants used in cosmetics are generally assessed safe by ingredient review panels; check EWG/CIR summaries for details. EWG

External link (ingredient safety): https://www.fda.gov/cosmetics/cosmetic-ingredient-names/color-additives-permitted-use-cosmetics — FDA color additives (titanium dioxide status). U.S. Food and Drug Administration

  1. WHO MAKES FIERA COSMETICS
    SEO snippet: Fièra’s formulations are credited as “formulated in the USA”; the company develops product formulas and uses third-party labs/contract manufacturers typical of DTC brands—specific manufacturing partners are not publicly named. Fièra Cosmetics+1

Fièra states its formulas are developed and “formulated in the USA,” and ingredient pages list active ingredients and colorant options—this suggests in-house product development or contracted R&D/contract manufacturing within the U.S. Many digitally native brands design formulation and outsource GMP manufacturing to third-party labs; Fièra follows this common model (formulation + independent manufacturing), but the brand does not publicly list the name of its contract manufacturer on product pages—if you need exact manufacturing partners, contact the brand directly via the contact page or request regulatory/manufacturer statements for a specific SKU. Fièra Cosmetics+1

LSI keywords: Fièra manufacturer, Fièra formulated in USA, Fiera contract manufacturer, Fièra R&D.
Expanded FAQs:
Q: Does Fièra make products in their own factory? — Public pages say “formulated in the USA” but do not list an owned factory—likely third-party GMP manufacturers are used. Fièra Cosmetics
Q: How to request manufacturing info? — Use Fièra’s contact/support email and ask for manufacturing or GMP statements. Fièra Cosmetics

External link (formulation claim): https://fieracosmetics.com/pages/lp6 — Luxury Concealer page (ingredient & formulation details). Fièra Cosmetics

  1. WHERE IS FIERA COSMETICS MADE
    SEO snippet: Fièra lists “Formulated in the USA” and gives operational addresses (PO Box Buffalo, NY; UK and Canada postal addresses); exact manufacturing sites aren’t publicly named. Fièra Cosmetics+1

Company contact and legal pages show Fièra’s corporate mailing addresses (Buffalo PO Box for the U.S., a UK address in Chelmsford, and a Canadian mailing address). The brand explicitly uses language like “formulated in the USA” on product pages; this usually means R&D and formula creation occur in the U.S., and manufacturing may be in U.S. facilities or contract labs that meet regulatory/GMP standards. If you need product origin for regulatory or import reasons, request a Certificate of Origin or manufactuer label from support@fieracosmetics.com or via the contact phone lines listed on their site. Fièra Cosmetics+1

LSI keywords: where Fièra is made, Fièra manufacturing location, Fièra Buffalo NY, Fièra formulated in USA.
Expanded FAQs:
Q: Is Fièra produced outside the USA? — Public info emphasizes “formulated in USA”; product labels may show where filling/packaging occurs—contact support for batch origin details. Fièra Cosmetics
Q: Where is Fièra’s HQ or mailing address? — PO Box 3335 Buffalo, NY 14240 and UK/Canada addresses are listed on the contact page. Fièra Cosmetics

External link (contact & addresses): https://fieracosmetics.com/pages/contact — official contact & addresses. Fièra Cosmetics

  1. CONCLUSION
    SEO snippet: Fièra Cosmetics is a legitimate, privately-held DTC beauty brand with a strong online footprint, many customer reviews, marketplace presence, and transparent ingredient lists—consumers should check product pages and reviews, and verify seller authenticity when buying. Fièra CosmeticsTrustpilot

Fièra shows the hallmarks of a serious DTC beauty brand: an official website with full ingredient lists and policy pages, third-party marketplace presence (Amazon/Walmart), thousands of customer reviews, and business listings (BBB, business directories). Independent review sites and community forums reflect a mixture of enthusiasm and caution—largely positive product performance for many users, with occasional shipping, shade, or UX complaints. The brand’s ingredient transparency (ingredient panels on product pages) is a strong plus for shoppers who evaluate “clean” formulations; the Luxury Concealer specifically lists Silica dimethyl silylate and may include Titanium Dioxide (CI 77891) in several shade formulas, tying it to those common cosmetic materials in a direct (ingredient-level) way. Fièra CosmeticsTrustpilot

Practical shopping checklist: buy from official store or verified marketplace store pages; read the product ingredient panel for allergens/concerns; use shade guides and consider ordering two shades if between tones; keep packaging and documentation for returns. If you need strict “clean” certification, request third-party verification (EWG/Leaping Bunny/Certifications) from the brand. Fièra CosmeticsEWG

Final FAQs (expanded set for SEO):
Q: Is Fièra Cosmetics a scam? — No, Fièra is a legitimate, operating cosmetics company with a website, marketplace stores, and thousands of customer reviews; be cautious of unofficial sellers and counterfeit listings. Fièra CosmeticsTrustpilot
Q: Does Fièra use titanium dioxide or silica? — Yes: the Luxury Concealer ingredient list includes Silica dimethyl silylate and lists Titanium Dioxide (CI 77891) among possible pigments—common in many cosmetics. Fièra Cosmetics
Q: Is Fièra clean and cruelty-free? — Fièra markets products as cruelty-free and paraben-free and posts full ingredient lists; “clean” is subjective, so review the ingredient panel and ask the brand for certifications if you need formal verification. Fièra CosmeticsEWG

External link (reputation check): https://www.bbb.org/us/ny/buffalo/profile/online-cosmetic-sales/fiera-cosmetics-0041-236010153 — BBB profile for Fièra (business details and rating). Better Business Bureau

SOURCES & NOTES (select, high-authority links used above)

 

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