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Maltesers Chocolate: Calories, Ingredients & Origins

Short intro: Maltesers chocolate — the airy malted-milk balls enrobed in milk chocolate — are a global snack favorite. This guide covers nutrition, history, ingredients, variants (including White Maltesers), and where to buy.

1) maltesers chocolate
SEO snippet: Maltesers are honeycomb-style malted milk centres coated in milk chocolate — a light, crunchy bite sold worldwide.

Maltesers are small spheroid confections made from a malted-milk (honeycomb) centre covered in a milk-chocolate shell. They’re designed to be “poppable” — light, crunchy in the middle, and smooth on the outside — which is central to their brand positioning as “a lighter way to enjoy chocolate.” The official Maltesers product pages and brand history emphasize the malted centre + milk chocolate combination as the product’s defining feature. Maltesers+1

Why people love them (short): the contrast of airy crunch and creamy chocolate makes Maltesers shareable, versatile in desserts (toppings, baking), and a frequent inclusion in chocolate assortments.

LSI keywords (for this section): maltesers balls, malted milk chocolate, maltesers candy, maltesers milk chocolate, maltesers truffles

Quick tips (SEO intent): mention brand + product variant when optimizing pages (e.g., “Maltesers milk chocolate 37g”); include recipe use cases like “Maltesers brownies” or “Maltesers milkshake.”

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2) how many calories in 10 maltesers chocolate
SEO snippet: Ten Maltesers contain roughly 125–130 kcal (10–12 pieces ≈ 25–30 g), based on the brand’s per-100 g nutrition.

Calories are one of the most searched facts for snacks. The Maltesers official nutrition label lists ~503 kcal per 100 g (so 1 g ≈ 5.03 kcal). Using commonly reported portion sizes, 10 Maltesers (about 25 g) contains roughly 125–126 kcal (503 kcal × 0.25 = 125.75 kcal). This aligns with nutrition databases that list ~125 kcal for 10 pieces (often listed as 25 g). Always check the pack weight and serving size printed on the product in your country, because bag formulations and portion weights can vary slightly by market. Maltesers+1

Practical serving guidance: A standard small Maltesers bag (e.g., 37 g) contains roughly 1.5 servings if using the UK portion size (36.6 g) on the pack; use the pack label for the most accurate per-pack values. Maltesers

LSI keywords (for this section): maltesers calories, calories in maltesers 10 pieces, maltesers nutrition facts, maltesers caloric value, maltesers serving size

SEO tip: use both gram weights and piece counts in tables (e.g., “10 Maltesers ≈ 25 g ≈ 125 kcal”) to match user search intent.

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3) who makes maltesers chocolate
SEO snippet: Maltesers are manufactured by Mars — sold under the Mars/Maltesers brand (Mars, Incorporated / Mars Wrigley).

Maltesers are a Mars product. They sit within Mars Wrigley’s snacking portfolio (Mars, Incorporated). The brand and product pages reference Mars as the owner and operator of the Maltesers brand globally; corporate pages for Mars list Maltesers among the company’s snacking brands. For brand or licensing queries, Mars corporate and Mars Snacking pages are the primary authoritative sources. Mars+1

LSI keywords (for this section): who owns Maltesers, Mars Maltesers, Mars Wrigley Maltesers, Maltesers brand owner

SEO tip: when targeting “who makes” queries, include both brand name and parent company in H2/H3 (e.g., “Maltesers — a Mars, Inc. chocolate brand”).

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4) white maltesers chocolate
SEO snippet: White Maltesers (white-chocolate coated) were a popular variant — recently reintroduced to UK shelves after an extended hiatus.

White Maltesers (white-chocolate coated Maltesers) originally launched as a variation and were widely missed when discontinued. In mid-2025 the white variant was reported to return to major UK retailers (with listings showing pack sizes like 30 g, 74 g, and share pouches), reflecting a revival driven by consumer demand and retailer agreements. If you’re targeting UK audiences, writing content that notes “White Maltesers relaunched June 2025 — Morrisons + major retailers” will match trending queries. The Grocer+1

Note on availability: availability can be seasonal or retailer-specific; use retailer product pages for exact pack sizes and launch dates.

LSI keywords (for this section): white maltesers return, white maltesers 2025, white chocolate maltesers, where to buy white maltesers

SEO tip: include date stamps in content for time-sensitive variants (e.g., “White Maltesers — relaunched June 2025”) to help users and search engines understand recency.

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5) maltesers chocolate balls
SEO snippet: “Maltesers chocolate balls” describes the product’s ball shape — sold in bags, boxes, tubes and as “teasers” in assortments.

Maltesers are commonly sold as small balls (dragees). Packaging options vary from small 37 g bags to larger sharing pouches and gift boxes. They also appear in mixed chocolate assortments (like Celebrations) and seasonal shapes (e.g., MaltEaster bunnies). When optimizing a product or e-commerce page, include exact package weights, SKU names, and “ball / sphere / malted milk centre” descriptive phrases to capture buyer intent. Maltesers+1

Use cases & product imagery (SEO-friendly): include high-quality images of single Maltesers, closeups of cross-section (to show malt centre), and product pack shots; add structured data (Product schema) with price and availability.

LSI keywords (for this section): maltesers balls, maltesers spheres, maltesers pack sizes, maltesers bag, maltesers truffles

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6) maltesers chocolate near me
SEO snippet: To find Maltesers near you, use retailer locators, supermarket search pages, or the brand’s “where to buy” guidance — or search local grocery inventory online.

“Near me” searches are highly local and intent-driven. Suggestions to rank for these queries: implement local SEO for retailer or reseller pages, add store finder widgets, and publish content listing major retail chains that stock Maltesers (e.g., Morrisons, Asda/UK; Walmart, Publix, HEB/US). Use “near me” keyword phrases plus city names (e.g., “Maltesers near me London”, “Maltesers near me Austin TX”) in local pages and schema.

If you’re a publisher, link to official store product pages and include short instructions: (1) use the store’s site search, (2) call ahead, (3) check online delivery slots. For cross-border users, note that packaging and flavours vary by market. Maltesers+2Walmart.com+2

LSI keywords (for this section): where to buy maltesers, maltesers store locator, maltesers supermarket, buy maltesers online, maltesers near me today

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7) maltesers chocolate origin
SEO snippet: Maltesers were created by Forrest Mars Sr. in the UK in the 1930s and first sold in 1937 — the brand was originally marketed as a light, “energy” treat.

The origin story is a key SEO and storytelling asset. Maltesers were created in the UK by Forrest Mars Sr. in the mid-1930s and first sold in 1937. Early marketing positioned Maltesers as an “energy ball” and even referenced slimming messaging in early advertising. This historical context helps pages rank for queries like “Maltesers history,” “who invented Maltesers,” and “when were Maltesers invented.” Maltesers+1

Content cues for history pages: include a timeline (1936/1937 creation, 1950s tagline shifts, Fairtrade accreditation phases), archived ads, and citations to brand or trade press coverage.

LSI keywords (for this section): maltesers history, who invented maltesers, maltesers created 1937, Forrest Mars maltesers, maltesers origin uk

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8) maltesers chocolate ingredients
SEO snippet: Ingredients include sugar, skimmed milk powder, cocoa butter, glucose syrup, barley malt extract and cocoa — check local labels for full allergen details.

For nutrition and allergy pages, the official product ingredient list is authoritative. Typical ingredients (UK listing) start with sugar, skimmed milk powder, cocoa butter, glucose syrup, barley malt extract, cocoa mass, and may include vegetable fats, emulsifiers (soya lecithin), wheat flour/wheat gluten and raising agents — full ingredient lists and allergen warnings are printed on packs and in product pages. People with milk, soya or wheat allergies should always check pack labelling for the most current allergen guidance. Maltesers

Optimization tips: use an ingredients table, highlight allergens, and include translatable content for different markets (US ingredient/legal wording differs from UK/EU).

LSI keywords (for this section): maltesers ingredients list, maltesers allergens, what’s in maltesers, maltesers milk soya wheat, maltesers gluten

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9) maltesers chocolate USA

SEO snippet: Maltesers are sold in the USA (imported/marketed by Mars) through major retailers and online; packaging and small-bag SKUs vary by store.

Maltesers are available in the U.S. via mainstream retailers and international import sections. Several U.S. supermarkets and e-commerce sellers list Maltesers SKUs — availability depends on distributor agreements and local inventory. If you’re optimizing content for U.S. shoppers, include retailer links (Walmart, Publix, HEB, Amazon, regional importers) and mention that product formulations and pack sizes may differ from the UK/EU. Retail product pages confirm Maltesers presence in U.S. stores. Walmart.com+1

LSI keywords (for this section): maltesers usa, buy maltesers usa, maltesers in the united states, maltesers american stores

SEO tip: include “where to buy” anchors for U.S. retailers and mark regional availability (e.g., “sold at Walmart.com, which ships nationally” vs. “sold in specialist UK import shops”). Use structured data for product availability.

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Conclusion
SEO snippet: Maltesers remain a globally recognized treat — lightweight malted centres, clear nutrition/ingredient profiles, and evolving variants (like White Maltesers) make them evergreen content for snack, candy and retail searches.

Maltesers combine a simple ingredient profile with a memorable texture and strong brand story — a recipe that keeps search demand steady for queries about calories, origin, ingredients, and purchasing options. For publishers and e-commerce sites: optimize product pages using product schema, include accurate nutrition/ingredient tables drawn from the official product label, and add local “where to buy” retailer links. For news or seasonal posts (e.g., the White Maltesers relaunch in 2025), use date stamps and cite retail pages to keep content timely. Maltesers+1

Expanded FAQs (as part of the Conclusion):

Q1: How many calories are in one Malteser?
A: Using the official per-100 g value (503 kcal), an average single Malteser (≈2.5 g) would be ~12–13 kcal. For accuracy use pack serving sizes and grams printed on the label. Maltesers

Q2: Are Maltesers gluten free?
A: No — many Maltesers formulations include wheat flour/wheat gluten in some markets; always check the pack allergen statement for your country. Maltesers

Q3: Do Maltesers contain nuts?
A: Maltesers do not list tree nuts as a core ingredient, but manufacturing lines may handle nuts; check the pack for allergy cross-contact warnings. Maltesers

Q4: Where can I buy White Maltesers?
A: White Maltesers were reintroduced to UK retailers in mid-2025; check major supermarket product pages (e.g., Morrisons) for current availability. The Grocer+1

Q5: Who owns Maltesers?
A: Mars, Incorporated (Mars Wrigley) is the owner and manufacturer. Mars

Extra FAQ prompts to include on your page (for expanded ranking):

  • “Are Maltesers vegetarian?” (some markets mark them suitable for vegetarians; check pack).
  • “How many Maltesers in a 37 g bag?” (approximate piece count based on weight).
  • “Can Maltesers be used in baking?” (recipes and serving suggestions).
  • “Are Maltesers fair trade?” (historical Fairtrade accreditation in some markets — verify current status by region).

LSI Keywords (full list to sprinkle across the article/page):
maltesers calories per 100g, maltesers ingredients list, white maltesers return, maltesers near me, maltesers usa buy, maltesers history 1937, mars maltesers brand, maltesers nutritional info, maltesers gluten, maltesers vegetarian, maltesers bag sizes, maltesers packaging, maltesers truffles, maltesers recipes, maltesers milk chocolate, buy maltesers online

 

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